If you want to burn less fuel and get the best protection for your engine there's only one, Amsoil.
Mobil is good and Delo work very well also.
Most over rated next to nothing on the market is rotella t6. Tried it several times in my truck just because it was on sale and couldn't tell any difference between it and Delo except the engine was louder, the blowby stinks, oil turned black quicker and didn't start as well. I do like their gallon jugs though. I buy Delo in 5 gallon buckets and refill them.
If intelligence has anything to do with rotella I'll stay on the dumb side with proven products that I know work.