If your only getting a 1/4 stroke on the fuel pump, it could be a couple things. First is the pump could already be partially in gauged on the engine side of the pump. Theres a tab on a mechanical fuel pump that gets pushed to engage the fuel pump similar to the primer lever or button that we operate with our finger. Bump the engine over slightly and see if it clears up. Try that a couple times. Sometimes it takes more them one bump of the engine to get the right spot.
If that doesn't clear it up, then there could be a partial blockage in the fuel line. Either at a pickup tube, or in one of the fittings up to the fuel pump.
Or simply air locked depending on how the priming system works.
When operating the fuel pump, do you have the bleeder vent open on the injection pump?