I accidentally left a quick hitch top link adapter in place and bent one just like that when lifting. I simply turned the end 180 degrees, reattached it, and lifted again, carefully, and stopped when it was straight.
There are two main types. Do you want to lift one end of a log and drag it, or do you want to carry a log off the ground?
The two photos posted above are arches that lift one end.
The other style has a long, high tongue and lifts the whole log.
But the winch is not anchored to the ground beside the load. It is usually at the base of the pole or boom and making maybe a 120 degree turn at the pulley. The cable is mostly parallel to the boom between the winch and pulley.
This ad's map says Camas. That's maybe 80 miles west of Goldendale. Is it the one you bought, or is there another in the region?